In the previous video post covering the 48 Hour Camaro Build there as a great video clip that unfortunately didn’t make the final edit (this often happens and is in fact the hardest part of producing video content – leaving behind some good stuff so the overall story can be great).

In an interview clip with Mike Copeland, he talks about how car projects are about bringing dreams to life. The dream drives the vision and the vision drives the project. The problem, as he puts it, is that often times projects take so long that the dream and vision can change, which can be very problematic (and expensive) when building a car. He goes on to comment how this is one of the reasons for the success of the 48 hour project, it happened so fast that there was no time to change your mind.

There are so many life lessons that can be learned the easy way or the hard way. Learning the importance of a clearly defined vision and a properly communicated end goal for a project the hard way – in the middle of the build – when deadlines are being missed, work is being done several times over, and budgets are spiraling out of control… is the hard way.

This is where a rendering of the project can be extremely helpful. A good rendering allows all the people involved in the project to see the vision clearly and set a finite goal for the finished work. It just can’t be underestimated how difficult it is to communicate your dream. Even when people say they understand, how do you know?

There are so many more practical life applications that could be made about setting clear goals and properly communicating a vision to the team, but I’ll let you consider those on your own…

I will tell you, that of all my many hats I have worn over the years, getting to work with car builders on defining their vision is one of the most fun and rewarding. So when Cole Reynolds ask if I could help him with a rendering of his Chevy Luv Truck project “First LUV” I eagerly said yes.

The original image… for this rendering:

This is the first version of this render, and in fact, I made the video before I even showed Cole the end result. So I’m certain there will be changes, updates and refinements… but it will be much easier to do them in photoshop than on the shop floor with welders and sheet metal.

Follow along with the build on one of our favorite websites:

For more information on my rendering services, visit